Circular Tourism

Albania

Project

CIRCULAR TOURISM is an ambitious initiative focused on fostering sustainable tourism practices in Albania through the principles of the circular economy. By equipping VET schools, educators, and SMEs in the tourism sector with the necessary skills, knowledge, and networks, the project aims to drive a transition toward a more resource-efficient and environmentally friendly tourism industry. With a strong emphasis on education-business collaboration, international exchange, and vocational training, the initiative enhances the capacity of tourism professionals to implement sustainability-driven solutions.

The project facilitates structured learning experiences, including study visits to Germany, France, and Spain, providing first-hand exposure to successful circular tourism models. Additionally, it offers specialised capacity-building programmes, practical workshops, mentoring for SMEs, and online resources to embed circular economy principles into tourism operations. By aligning with EU and Western Balkans Green Agenda priorities, CIRCULAR TOURISM ensures Albania is well-positioned to manage its increasing tourism demand while maintaining ecological and economic resilience. This initiative is a crucial step toward sustainable tourism development, fostering long-term industry growth and improving Albania’s attractiveness as a destination.

Objectives

Through these objectives, CIRCULAR TOURISM aims to establish a resilient, sustainable, and internationally competitive tourism ecosystem in Albania.

CIRCULAR TOURISM is designed to address critical gaps in Albania’s tourism sector by:

1. Enhancing Sustainability in VET Education:
 Integrating circular economy principles into vocational education and training (VET) to foster sustainability-oriented curricula.

2. Strengthening Public-Private Partnerships:
Bridging the gap between educators and industry professionals to ensure practical implementation of sustainable tourism practices.

3. Supporting SMEs in the Transition to Circular Economy:
Equipping small and medium-sized tourism enterprises with tools, resources, and mentoring programmes to implement sustainable business practices.

4. Fostering International Collaboration & Knowledge Exchange:
Organising study visits, networking opportunities, and capacity-building programmes with experienced EU partners to strengthen Albania’s integration into European tourism and sustainability frameworks.

5. Advancing Green and Digital Skills for the Twin Transition:
Promoting digital innovation in tourism and resource management, aligning with EU and regional green agendas.

6. Boosting Awareness of Sustainable Tourism Practices:
Educating stakeholders on best practices, policy frameworks, and consumer trends driving demand for sustainable travel.

Target group

Primary Target Group

  • VET Schools & Educators: Teachers and trainers in vocational education institutions play a pivotal role in shaping future professionals. The project provides specialised training and resources to integrate circular economy principles into their curricula.
  • SMEs & Business Owners in Tourism: Small and medium-sized enterprises in Albania’s tourism sector will benefit from mentoring programmes, best practice exchanges, and targeted training to adopt sustainable business models.

Secondary Target Group

  • Local and Regional Tourism Stakeholders: Destination management organisations, municipal authorities, and industry associations will gain insights and tools to align local policies with sustainable tourism development strategies.
  • International Partners & Networks: Collaboration with leading tourism and sustainability experts from Germany, France, and Spain ensures the transfer of best practices and enhances the internationalisation of Albania’s tourism sector.
  • Policy Makers & Public Authorities: Government bodies responsible for tourism development and education policies will receive guidelines and recommendations for enhancing sustainability efforts across Albania.

Indirect Beneficiaries

  • Students & Future Tourism Professionals: By improving the quality of vocational training, the project ensures that future professionals are well-equipped with the necessary skills to support a sustainable tourism industry.