To ensure a lasting impact on Albania’s tourism sector, the project goes beyond training by actively engaging key stakeholders in shaping a sustainable and circular tourism economy. Through policy advocacy, strategic recommendations, and high-impact events, the initiative fosters collaboration between businesses, educators, government bodies, and tourism professionals.

A key focus is on raising awareness and influencing policies that support the green and digital transition. The project delivers guidelines, recommendations, and action plans tailored to Albania’s tourism ecosystem, ensuring that sustainability principles are embedded in business strategies, VET curricula, and government policies.

By uniting industry leaders, educators, and policymakers, this advocacy initiative creates a supportive environment for sustainable tourism, ensuring that Albania’s rapid tourism growth is both economically and environmentally responsible.